Business Planning for the Real World: Action-Based Strategic Thinking

Traditional business plans are often rigid, lengthy, and quickly outdated. This training takes a modern approach, teaching entrepreneurs how to create actionable, flexible plans that actually help them make better decisions — not just satisfy investors or banks.

We begin by breaking down the essential components of a lean business plan: vision, mission, core offer, target market, unique value proposition, marketing channels, revenue model, and key metrics. Each part is filled out in a dynamic way, using tools like the One-Page Plan and Lean Canvas.

Next, we shift to strategic thinking. Participants learn how to identify their business’s “north star” — the guiding focus that anchors every decision. We discuss how to set quarterly goals that align with long-term vision, and how to break those goals into weekly actions.

We also introduce techniques for stress-testing your business model against market changes. What happens if your main product flops? What if a key partner leaves? Participants learn how to anticipate risks and create backup strategies.

Interactive elements include live planning exercises, peer reviews, and personalized feedback. Attendees leave with a realistic, agile plan they can revisit and refine monthly — not a 50-page PDF that gathers dust.

This session is perfect for both early-stage founders and growing entrepreneurs who want to clarify their path forward and plan with confidence.

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